deLaCour and the Dial

April 3, 2017

City Cadet

For deLaCour, the dial is the face of the watch.

Manufacturing a dial is a full-fledged craft of art that requires great expertise as it owes to be of perfect harmony and excellent legibility.

Mastering the technique of pad printing and lacquering on various materials, such as mother-of-pearl, wood and leather deLaCour, the Geneva-based Maison, achieves the creation of relief dials of architectural appearance.

A 3D sensation for the intuitive reading of time.

City Medium Tech & Promes Diver

City Medium Tech & Promes Diver


Technical Dials

The three-dimensional tending dials perfectly reflect the harmony and personality of the Maison deLaCour; with their unique elliptical shape and their specific relief dials.

The technical dials allude to architectural construction, they are of plunging building.

The dials are often relying on baselines such as a honeycomb grid (City Chrono FB) along with flanges, carrying numerals ciphers or linear intertwined steel wires (Bichrono Tech).

The dials are graphically open-worked, allowing a glimpse on the automatic movement of high precision. Consequently the caliber is no longer hides, it flaunts itself.

However, the most impressive of these achievements lies in the structure of the flange, carrying ciphers, offering a ledge on the center, herewith giving an impression of it being floating in the void.

The different indicators of the dials seem encircled by small flanges, thus giving more relief to the dial and especially offering a greater legibility.

Some dials, such as the Bichrono Tech or the Saqra 2, are equipped with indexes manufactured to the hundredth of a millimeter, giving the illusion that these indexes are in weightlessness.

On the other hand, one of deLaCour’s specialties lies in the art of dial customization. It is a real palette of combinations offered by the Maison to its buyers, so that they can stand out from the regular series watch.

This ranges from the setting of initials generally surrounded by a trim of white gold, or lucky numbers in relief or even by symbols in relief fixed on the surface of the dial.

Reflect Tourbillon

Reflect Tourbillon




Stone set Dials

To decorate a haute joaillerie watch with precious stones and diamonds is not a simple final act intended to give more value to the object. In a jewel-watch, all the constructive details of the watch are conceived from the beginning according to the jewelers and the setters work.

The dial setting for deLaCour is therefore not a simple decoration, but is an integral part of the watch and dictates its shape as well as its functions.

It all starts with the selection of the gems. An great precision presides over this selection. The stones must not only be of the highest purity, but also perfectly match each other in terms of colors and, size, since, these stones and co-exist in tight rows in the constrained room of a dial. The slightest impurity or the slightest difference is perceived immediately and harms the beauty of the entire creation.

The importance of the dial is paramount at deLaCour, it accentuates the brand’s personality, strengthens the aesthetic appearance of the case and makes it an item that stands out from the series watch. It advocates the particular attitude of deLaCour with its atypical lines.

Thanks to its mastery of very rich craftmanship techniques, deLaCour has created a diversity of dials that are the strength of its creativity.

Always attentive to the creation as well as the aesthetics, deLaCour attaches great importance to a smooth legibility on its watches, focusing on the different functions that a timepiece offers to its acquirer.

Bitourbillon Dragon & City Cadet Tech "Croco Dial"

Bitourbillon Dragon & City Cadet Tech “Croco Dial”


Saqra Urban

March 1, 2017

Introduced in 2007, this new and unique shape, that combines the square and the circle, is embellished with three new dials that enliven the model revised and launched in 2016 with a thinned watch case.

The Saqra watch is a unique timepiece with a strong character, a bold design, away from stereotypes and standards.

It is the perfect balance between the smoothness of the circle and the audacity of the quadrilateral.

Its case, thinned since 2016 in this new version, makes it very comfortable to wear and dresses admirably the wrist.

The watch is distinguished by a typed and elegant design, which demonstrates that its owner is different.

The new dials are therefore offered in a white, gray and blue version, which add to the black dial launched in 2016.

The dial is fragmented by horizontal lines along its length, giving it a more contemporary style and a sensation of relief on the plate, highlighting in that manner the strong particularity of the Maison deLaCour that composes out of the ordinary dials. These are an undeniable part of its DNA.

The appliques of trapezoidal shape, treated in Super Luminova, remain unchanged and the process of the different hues on the watch plate is carried out by hand in an artisanal way. The date window remains at 3 o’clock.

Its case transmits a sober and elegant aesthetic that allows it to interpret a new idea of harmony and discretion.

Made in three elements, this elongated, neither round nor lengthened timepiece endowed with a screw-in back demonstrates deLaCour’s know-how.

A sapphire crystal on the back of the case reveals a glimpse of the self-winding movement.

With a sleek allure, these new versions come in a matte titanium case and its polished sides.

Its long lugs highlight the elegance and ensure flawless garment on the wrist.

The bezel of the watch case is strafed in its periphery, as a distinctive sign of the Brand.

The skeleton-type hands are luminescent at their ends for an effortless reading of time.

Like the model launched in 2016, these new timepieces are equipped with the self-winding DC 261 caliber.

They are waterproof to 5 atmospheres and are fitted with a hand-stitched crocodile strap.

By offering new colors in its dial and a grooved decor, deLaCour brings a real signature to its Saqra collection.

Reflect Chrono Skeleton

January 31, 2017

Reflect Chrono Skeleton

The Reflect case is a brand new creation on which the deLaCour creative team has been working on for quite some time.

Combining a strong and timeless character, this watch is an incredible balance between modernity and tradition.

The inspiration behind this new shape is based on the design principles and know-how of deLaCour’s iconic elliptical case. Moreover, the watch displays the features that make the originality of the brand, namely the folded horns and the elongated silhouette of the case.

This smaller new model upholds the brand’s DNA.

deLaCour preserves its iconic elliptical shape with smooth-edged angles, decorated with distinctive screws. The multifaceted case reflects the light on all the titanium surfaces. On the flanks, semi circle appliques embellish the case.

A few months ago, delaCour launched a limited edition of 9 pieces under the Reflect Tourbillon collection. The Reflect Chrono Skeleton sustains the same avant-garde design in a titanium case. This skeleton chisels time. This timepiece is a main piece of the delaCour’s collections.

The Reflect Chrono Skeleton will be produced in a limited edition of 33 pieces.

Each side of the watch features a sapphire crystal glass thus entirely revealing the automatic winding movement. In this formidable maze, the gears opt for refinement. The light patterns are most remarkable on this chronograph thanks to a multi-tiered architecture.

Reflect Chrono Skeleton detail

The openwork dial reveals the gears, the escapement and the balance. The structure of the Reflect Chrono Skeleton, transforms the material into a living mechanism and exposes each of its manufactured components.

Three pierced circles act as counter indicators:

At 12 o’clock the minute indicator, at 3 o’clock the date indicator and at 6 o’clock the hour indicator.

True to the spirit of the skeleton movement, the openwork hands are luminescent at their ends. The seconds-hand is red to facilitate reading during timing mode.

The Reflect Chrono Skeleton is waterproof up to 5 ATM and is completed with a hand-stitched crocodile strap or a natural rubber strap.

The Reflect Chrono Skeleton is a powerful expression at the service of an exceptional mechanism. Technical excellence and formidable designs are the signatures of delaCour. A stylish expression of watchmaking know-how, willingly extravagant, this timepiece carries watchmaking to new horizons.


deLaCour Genève 2017

January 15, 2017

deLaCour is happy to welcome you to discover his 2017 novelties.

From January 15th to 20th, 2017. 8:30 am – 7:00 pm

deLaCour Genève 2017

deLaCour Genève

Adhemar Fabri, 6 | 1201 – Geneva

For appointment, please contact: or by phone +41767741526

deLaCour supports 100 women in Hedge Funds

December 12, 2016

DeLaCour supports 100 women in Hedge Funds

On November 10th , The 8th Gala of the “100 women in hedge funds” was held at the Hotel Kempinksy.

Faithful to the association, the Genevan House has offered for the auction a timepiece of its Leap collection, namely a “Leap S” Steel & diamonds, the auction was conducted by Caroline Lang, Chairman of Sotheby’s Switzerland.

The result of the evening, has allowed to harvest 210.000-CHF for the Association “Solidarity Women” in Geneva.