deLaCour and Titanium

October 3, 2016
Saqra - Reflect Tourbillon

Saqra – Reflect Tourbillon

Longtime considered a rare material, reserved for elitist, titanium is now recognized for its many remarkable physical and mechanical properties, such as resistance to corrosion and erosion or its lightness.

Back in 2003 deLaCour introduced the Bichrono watch, entirely made of titanium.

Bichrono - City Episode

Bichrono – City Episode

This model, supersized, was awarded the maximum score for its manufacturing with this noble material.by the magazine Montres in France.

Thus, the Geneva-based watchmaker extended the use of this material on different models reaching nowadays the total production of men watches in titanium or gold/titanium, granting its buyer, lightness and flexibility while wearing it.

It should be noted that deLaCour is currently one of the few watchmakers setting its timepieces on this extremely hard material.

Taming the titanium to let him bend to the will of creation of deLaCour, was an exercise in patience and skill that can only be achieved through rigorous work in our Swiss workshops.

Transform the hardness of titanium into a luxurious timepiece or jewel can only refer to an act of alchemy.

Although lightweight and hypoallergenic, titanium is not an obvious material for a Haute Horlogerie watch as demonstrated by deLaCour, recognized for its watchmaking and jewelery experience; to work such a material as titanium will increase the appeal of its iconic models.

It is a bet that the Geneva watch house has taken throughout its career, but also the will of the brand to offer a style that can appeal to all tastes.

City medium Tech 2 - Promess Reef Saver

City medium Tech 2 – Promess Reef Saver