deLaCour open Chocrón Boutique

On April 6th, deLaCour chose Chocrón Boutique as the venue to introduce to the Spanish press their unique collections of timepieces exclusively designed by Chief Designer, Pierre Koukjian.

Editors from the most prestigious media in Spain attended the event and where able to admire an extraordinary selection of pieces, such as the City Collection, Bichrono Line, Promess Collection and Saqra Collection. Other timepieces where introduced, such as their limited edition jewelry timepieces, major complications such as the award winning Birepetition and their National Premier, the Mourinho City Ego Collection in which José Mourinho, Real Madrid’s head coach and winner of the Ballon D’Or 2011, is the Brand Ambassador and inspiration to this creation

The news echoed through many media channels, from print to digital to television and radio stations, emphasizing the affinity between the strength and innovation of their timepieces and the courageous character of their Ambassador.

After much success world wide, deLaCour captures Spain’s attention and becomes the benchmark of modern timepiece design in Spanish Haute Horologerie.