deLaCour introduces José Mourinho as their Brand Ambassador

deLaCour introduces José Mourinho as their Brand Ambassador and unveils the limited edition collection: The Mourinho City Ego Collection.

On January the 18th, the moon seemed to shine only on deLaCour’s illustrious Boutique where José Mourinho was interviewed by many newspapers and major magazines from Singapore to London to the Americas.

José Mourinho´s visit to Geneva was unlike any other; flattered by the impeccable attention received by CEO Alfred Terzibachian and head designer, Pierre Koukjian, José Mourinho´s every day public self seemed to have been put aside by him for the evening. He graced the boutique admiring the different collections and priding his own, The Mourinho City Ego Collection.

José Mourinho shared a kind insight of his thoughts of deLaCour with the invited press, “I am embarking on this project because I liked the brand, [deLaCour]. I give little importance to sponsorship opportunities; I can live without them. Except when something captivates me, as deLaCour has.”

At an intimate ‘invitation only’ event, where José Mourinho was presented The Mourinho City Ego Collection by CEO, Alfred Terzibachian and Head Designer, Pierre Koukjian, José Mourinho thanked them and expressed his admiration for The Mourinho City Ego Collection and his views for a bright and successful collaboration with deLaCour.