On Thursday, March 17th, the The Red Cross held their Annual Gala at the Bâtiment des Forces Motrices in Geneva, Switzerland.

Hosting over 400 guests, the event commenced with the runway show of Dior presenting their autumn-winter 2011 Couture collection.

deLaCour was proud to participate on it’s second year consecutively with The Red Cross. deLaCour donated a Bichrono S2 Astroceramic for the night’s auction.

What makes this timepiece unique, aside from its two time zones and dual chronograph movement, is the Astroceramic coating on the case. Astroceramic is a special ceramic used on the shields of Nasa Spaceships to protect the craft and its instruments from the intense heat and radiation of the sun. It is anti-allergenic and anti-bacterial. The Bichrono S2 Astroceramic is a unique piece, rare in it’s collection, made specifically for this special occasion.

The auction was conducted by Erick Valdieu (Christies) and auctioned for the amount of 29,000 CHF for the benefit of the Red Cross of Geneva. This sum will be attributed to programs in favor of the elderly in precarious situation and suffering from loneliness.

deLaCour’s Bichrono S2 Astroceramic

Colette Bon (Director, Dior Switzerland) and Pierre Koukjian (Chief Designer, deLaCour)

Roger Pfund (Swiss Designer – with his wife) and Pierre Koukjian (Chief Designer, deLaCour)

Guy Mettan (President of The Red Cross, Geneva) and Mark Muller (President of the Council of Geneva)

Erick Valdieu (Christies)