
deLaCour in collaboration with Pierre Frolla and Prince Albert of Monaco for “Peace & Sport”
MONACO, MAY 27 – On Saturday, May 27th, Prince Albert, Pierre Frolla, Andrea Casiraghi, Pierre Casiraghi, Joel Bouzou (President and Founder – Peace & Sport) and Pierre Koukjian (Chief Designer, deLaCour) attended the “Peace & Sport” – Operation Poseidon in Monaco.
At 12:10, in the depths of the Principality of Monaco, Pierre Frolla, multi-record-holder in free diving, holding 4 world records, 2 world titles and who has done more than 100 dives dove more than 100m to retrieve the official chequered flag of the 69th Formula 1 Grand Prix de Monaco.
The flag was signed by some of the greatest athletes in the world during the Monaco Tennis Open 2011, including Sébastien Loeb and Daniel Elena, as well as H.S.H. Prince Albert II, Pierre Frolla and Princess Caroline of Monaco’s son, Pierre Casiraghi. All the racing drivers competing in the race also signed the flag.
The items auctioned include the official chequered flag, deLaCour’s Diver Timepiece “The Reef Saver”, Pierre Frolla’s wetsuit and jewellery by WK Monaco. The proceeds will go to “Peace and Sport, l’Organisation pour la Paix par le Sport” and the money raised will be used to implement projects for peace promotion through sport in the countries where Peace and Sport intervene.
deLaCour’s timepiece, The Reef Saver, is derived from the Promess Collection.
The collection was inspired by a ‘Promise’; a promise, were we send forth our intentions calling on those around us to witness our determination and resolve. Love is bound by worldly promises. They calm our fears and reassure us of the future. We choose to believe in them time and time again. We make promises and bind ourselves to adventures of nobility and exertion, for glory or success. A single promise can change the world; what power our commitment can unleash. It is as natural as the promise of summer, or better times and bountiful harvests.
The Reef Saver was the perfect timepiece of choice for Pierre Frolla and his organization, “Peace & Sport” as they both make a promise and take a vow to make a change.

